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TOMS SHOES
Target: Millennials (18 to 35 year old) who admire brands that promote a save-the-planet ethos.
SMT: We are a developing company striving to help poverty - Big Idea: Leave your mark
Art Director: Ange Mouralli, Copywriter: Martin Schmitt, Accounts: Marrijill Ruiz
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![]() | ![]() Customers get to experience first hand putting on a shoe on a child in need. |
![]() Each customer will get to place a pin on the wall of giving. | ![]() Customers will get thank you letters from the children that received the other pair of shoes |

Youtube pre-roll and TOMS Window display
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