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IVORY SOAP
Target: Millennials (27 to 35 year old). Recently had children
SMT: Ivory is simplicity - Big Idea: Keep it Simple
Art Directors: Ange Mouralli and Inna Crocetti Klos, Copywriter: Andres Menard, Accounts: Nicole Christina Szczesny
 Ivory ExperientialIvory Home featuring different uses of Ivory soap along with the simplistic smell. |  Inside the Ivory home |
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 Ivory Event |  Instore promotion |
 Instore shelf promotion |
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